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Product Marketing Manager - Retention Strategy and Project Delivery
groupo
Remote · Remote - United States · TX · us
Full-time
120,000 – 160,000 USD
3d ago
80%
Strong
Job description
Group O is seeking a highly organized and detail-oriented Product Marketing Manager that's strategic in shaping Retention Strategy and Project Delivery for genre-specific subscription plan subscribers. This role will be responsible for developing & delivering technical strategies to reduce churn. They will need to identify and launch new churn reduction testing strategies for a subscription-based service. Requires the ability to build and communicate effectively strategies that require development by IT and Engineering including offer framework development and other churn prevention capabilities. This role will work cross functionally with key stakeholders (governance, CRM, Engagement Marketing, Revenue Marketing) to develop modern marketing strategies that drive product engagement, retention and revenue opportunities. They will lead various initiatives with a focus on automation and personalization to optimize across multiple KPIs.