PRODUCT SENIOR EXECUTIVE

Core Functional Business Acumen (Level: Intermediate) Understand NFP business environment and objectives. Interpret and apply internal policies and procedures. Communication (Level: Intermediate) Communicate and deliver information in a business context both verbally and in writing. Write in a clear, concise, and comprehensive manner. Data Analysis & Reporting (Level: Intermediate) Monitor, collect and interpret a range of raw data from various sources. Evaluate/analyze results and create reports to assist the decision-making process in various aspects of work at NAPCO. Language (Level: Intermediate ) Knowledge of, and the ability to use National and Foreign languages, both spoken and written. Planning & Organizing (Level: Intermediate ) Organize and plan work/project activities to efficiently accomplish tasks. Meet short- and long-term objectives. Technological Ability: Understand and effectively use standard equipment. Use office automation systems and software. Level: Intermediate Technical Functional Customer and Consumer Behavior (Level: Intermediate) Analyze present and/or identify future NAPCO consumers, customers, and end-users. Analyze consumption and purchase behavior in both business-to-business (B2B) and/or business-to-consumer (B2C) contexts. Identify unmet consumer and customer needs that will contribute to the marketing strategy. Manufacturing Knowledge (Level: Intermediate) Knowledge of the use of NAPCO’s machines, tools, and labor to manufacture NAPCO’s products. Understand the general process of transforming raw materials into finished goods. Market Intelligence and Marketing Environment (Level: Intermediate ) Research, analyze, and report industry development, current market dynamics, and competitor activities. Analyze macro-environmental and micro-environmental forces to identify trends and opportunities. Support the development of business and marketing strategies. Identify situations, strengths, weaknesses, opportunities, and threats (SWOT) that might influence company operations. Market Positioning Analytical Tools and Targeting (Level: Basic) Design and perform analytical analyses, including SWOT and GAP analysis. Define the market segments on which NAPCO companies should focus based on market size and growth trends. Define competitive advantages. Identify and use appropriate tools to achieve clear and effective positioning of a product and/or company in consumers’ and customers’ perceptions. Analyze product price and product quality/benefits to define product positioning within the brand architecture and across the product category. Market Research (Level: Basic) Conduct, manage, or commission relevant quantitative and qualitative research to support marketing plans. Assess and select reliable and valid external primary and secondary research methodologies and data sources. Provide management with accurate and up-to-date information and outcomes. Market Segmentation (Level: Basic) Divide and subdivide a large market into clearly identifiable customer and/or consumer segments with similar demand characteristics. Support the design of a marketing mix that matches the needs of targeted segments. Marketing and Sales Financial Results (Level: Intermediate) Set, analyze, interpret, and revise product contribution margins. Analyze marketing budgets and sales parameters. Marketing Metrics and Technologies (Level: Intermediate) Develop, employ, and regularly monitor relevant metrics, such as brand equity measures, promotion ROI, total spending as a percentage of sales, advertising, ATL, BTL, consumer promotion spending as a percentage of sales, trade spending as a percentage of sales, leads, RFQs, sales, customer satisfaction, customer lifetime value, percentage of leads to prospects, and percentage of prospects to sales. Measure progress against objectives to ensure that marketing programs are executed cost-effectively and achieve NAPCO objectives. Develop, employ, and regularly monitor relevant metrics using associated CRM/ERP technologies to measure progress against objectives. Pricing Strategies and Policies: Methods, Techniques and Decisions (Level: Intermediate) Set pricing strategies and policies that enable NAPCO companies to achieve business objectives. Support sales and market share growth. Maximize return on investment and targeted perceived brand value. Product Development (Level: Advanced) Understand product development methodology and the product life cycle. Conduct consumer research and prepare pro forma P&L and estimate EMV (Estimated Market Value). Perform competitive evaluations to define product positioning. Evaluate products at different development phases, from the basis for interest to the basis for commercialization. Strategic Marketing Planning (Level: Intermediate) Prepare, develop, communicate, implement, and manage the Brand Development Plan or strategic marketing plan. Develop the product/brand portfolio based on NAPCO’s overall business strategy and contribute to its formulation. Maximize revenues and profits and secure a sustainable competitive advantage. Sustainability (Level: Intermediate) Knowledge of footprint and manufacturing impact on the environment. Understanding of sustainable sourcing and renewable resources. Understanding global regulations related to sustainability. Monitoring green initiatives of packaging manufacturers. Knowledge of global trends in the use or decline of specific packaging materials. Understanding customer sustainability initiatives that affect product offerings and competitiveness. Setting sustainability goals and metrics with BU management. Reporting sustainability performance. Trade Finance (Level: Basic) Knowledge of customs duties and country regulations. Understanding INCOTERMS. Knowledge of payment modalities and guarantees. Understanding insurance requirements. Knowledge of international shipping and trade agreements relevant to Napco sales operations.