Public Relations Lead

* 5-7 years in PR, ideally in fashion, luxury, beauty or lifestyle * A proven record leading campaigns, launches, events and influencer partnerships * A strong media and influencer network in Egypt (GCC experience is a strong plus) * Excellent written and spoken Arabic and English * Sharp negotiation, presentation and crisis-management skills * A clear grasp of paid vs organic usage, licensing, approvals and creator rights * Comfort managing budgets, contracts, agencies and reporting * A bachelor's in PR, communications, marketing, media or a related field You'll work closely with Marketing, Social Media, Content, E-commerce, Retail and Customer Care, and make sure everything EMMA says publicly sounds like EMMA. * The annual PR and communications strategy, built around brand and business goals * PR campaigns for launches, collections, events, collaborations and announcements * Relationships with fashion editors, journalists, stylists, influencers, celebrities and industry partners * Earned media: press releases, pitches, interviews, press kits, and the quality and sentiment of every mention * Influencer and celebrity relations end to end: outreach, negotiation, agreements, deliverables and usage rights * Regional media and influencer databases * PR agencies and suppliers, with clear briefs, timelines and budgets * Event and fashion show PR: guest lists, press attendance, interviews and coverage * Crisis communication plans and official responses * The PR budget, monthly and post-campaign reporting, and proof that spend delivers brand value EMMA