Regional Digital and Communication Marketing Manager Southeast Asia Pacific

Key Responsibilities Communication Strategy, Planning and Budget Management Develop and deliver a regional communication plan to increase brand and offer awareness and generate high-quality customer leads, with measurable goals aligned with the performance plan. Track progress and outcomes against the plan’s objectives. Recommend and oversee the country communication budget. Multi-channel Campaigns and Customer Engagement Manage and deploy country campaigns across relevant media and channels to reach customers, prospects and stakeholders, generate sales enquiries and strengthen brand equity through digital and communication programmes. Define and implement digital, email, social media and press campaigns. Manage newsletters where relevant. Organise exhibitions, external product launches, webinars, customer events and corporate events. Manage or support the creation of event materials, including documents, display panels and invitations. Maximise digital customer engagement, interaction, nurturing, conversion and retention throughout the customer journey. Content Localisation and Product Launches Localise and manage sales tools and communication content for country campaigns and product launches. Use engaging content and clear calls to action to support campaign ROI. Adapt and manage external product launches with the Operational Marketing Manager and the BL to maximise market visibility. Manage printed and digital sales tools for distributors. Arrange translations on demand, contribute to translation quality and manage local communication agencies when needed. Website Content and Performance Contribute to country website management to improve the visitor experience and communicate the value proposition throughout the customer journey. Manage local content and publish country news and events. Take accountability for country website performance, maximise traffic and drive continuous improvement. Sales and Partner Marketing Support Support sales managers, sales teams and, where relevant, partners by managing internal product-launch seminars and training. Manage webinars, training and incentive programmes. Contribute regional articles to Sales News. Manage internal newsletters where relevant. What Suitable candidate Looks Like Bachelor’s degree in Marketing, Communications or a related discipline. Approximately 10 years of experience in a B2B environment, ideally involving technical or industrial products. Strong experience across Marketing, Communications and Digital Marketing. Proven experience developing and executing integrated marketing and communication campaigns across multiple channels. Strong customer focus with solid project management and cross-functional management capabilities. Experience working collaboratively with Sales, Marketing and other stakeholders across countries and functions. Knowledge of customer profiles within the data centre, healthcare and/or airport segments would be an advantage. Knowledge of customers and market dynamics within the low-voltage electrical industry would be an advantage. Willing and able to travel up to 30% of the time #LI-LKY