Sales Engineer

Job Summary Drive equipment sales within an assigned territory by identifying customer needs, building relationships, and achieving targets, while ensuring accurate forecasting, strong market insight, effective follow-up, and coordination for deal closure and aftersales support. Key Accountabilities Plan and conduct regular sales visits to existing and prospective customers across the assigned territory and record outcomes through the approved CRM / Call Report system. Achieve assigned annual sales targets for new and used equipment while maintaining approved pricing, discount, margin, and trading guidelines. Identify customer requirements, applications, fleet gaps, replacement cycles, project timelines, financing needs, and decision-making structures to convert opportunities into profitable sales. Prepare, coordinate, and follow up on quotations, tenders, demonstrations, trade-ins, and commercial offers with Sales Administration and relevant internal stakeholders. Maintain a reliable six-month rolling forecast, updated monthly by customer, model, application, probability, expected delivery timing, and expected closure value. Collect and report market intelligence, including competitor pricing, product positioning, finance offers, stock availability, delivery lead times, service support, and customer feedback. Promote the full customer value proposition, including product performance, ownership cost, aftersales support, CVA/service agreements, parts support, technology solutions, financing options, and warranty terms. Coordinate with Product Support, Rental, Finance, Credit, Logistics, Sales Administration, and Product Management to resolve customer issues and support smooth order execution. Participate in sales campaigns, open days, customer demonstrations, site surveys, product launches, promotional events, and customer training activities as required. Ensure full compliance with company policies, delegation of authority, pricing approvals, credit requirements, ethical standards, safety requirements, and documentation controls. Follow up customer complaints and escalations related to sales commitments, delivery, machine readiness, warranty coordination, communication gaps, or commercial matters until closure. Continuously develop product knowledge, application knowledge, selling skills, negotiation skills, and understanding of Caterpillar and competitor equipment. Knowledge, Skills and Aptitude Educational Qualifications and Certifications: Bachelor's degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, or a related technical discipline from a recognized university. Knowledge: Basic understanding of heavy equipment applications, construction/mining/industrial customer segments Technical Skills: Ability to read basic equipment specifications, match machine size to applications, prepare basic commercial comparisons, use CRM/call reporting tools, Microsoft Office, forecasting templates, and sales dashboards. Strong ability to learn product applications and total cost of ownership concepts Language Skills: Good command of English and Arabic, both written and spoken. Experience : Minimum 2+ years of relevant sales, engineering, or customer-facing experience. Key Interactions Key Internal Contacts: Sales Manager / Branch Manager.Sales Administration.Product Support / Parts / Service.Product Management / Marketing.Credit / Finance / Logistics Purpose of Interaction: Targets, pricing guidance, approvals, territory priorities, coaching.Quotation preparation, tender documentation, order processing, delivery coordination.Aftersales support, CVA positioning, customer issue resolution, service commitments.Product positioning, campaigns, demos, competitor information, pricing support.Customer credit checks, payment terms, invoicing, delivery, stock visibility. Key External Contacts: Customers / Prospects.Consultants / Contractors.Finance / Leasing Partners.Competitor Market Contacts.Government / Tender Entities Purpose of Interaction: Needs identification, quotations, negotiations, follow-up, relationship building.Project information, specifications, equipment requirements, customer influence mapping.Coordination on customer financing requirements when applicable.Market intelligence through ethical and professional channels.Tender participation, compliance documents, offer clarification when applicable. Direct Reports: N/A