[Samsonite Korea] Marcomm. Specialist(대리)

Job description Plan and prioritize marketing investments with strategic budget allocation to maximize impact Collaborate closely with the APAC regional marketing team to ensure alignment with global brand direction and identity Develop brand-specific marketing strategies and implement an effective media mix to enhance brand equity in Korea Strengthen brand communication through digital/social media, and other type of media to increase consumer engagement across various touchpoints Drive sales conversion among the 30s~40s target segment by executing various marketing initiatives that build preference and consideration Lead the creation of marketing communication assets for Samsonite, especially social media and influencer contents Draft press releases and media materials, while monitoring market trends and competitor activities with PR agencies Manage agency relationships, evaluate performance by project, and make informed decisions on contract renewals Manage marketing spend, ensuring all activities and campaigns are executed cost-effectively within the assigned budget Provide regular reporting on successful marketing activities to the APAC regional team Requirements Bachelor’s degree or higher At least 4–7 years of solid brand marketing experience in either retail or agency roles for an Advertising and PR position. Fluent in English communication Strong relating skills for building trustful partnerships with internal and external business partners Preferred Experience in fashion brands is highly desirable Additional Information Full-Time, Hybrid Guidelines for Applicants Apply: Samsonite Career Site Interview process: First Interview > Second Interview