Senior Account Executive (PR - Beauty & FMCG ）

该职位来源于猎聘 Key Job Responsibilities Client Relationship & Daily Communication Serve as the primary daily point of contact for assigned beauty and skincare brand clients, manage consistent and professional communication, fully understand client brand positioning, product lines, PR objectives and core messaging requirements Prepare regular work updates, weekly and monthly progress reports, and align all PR initiatives with client expectations to maintain stable and trusted client partnerships Media Relations Management Build and maintain long-term positive relationships with core traditional beauty, fashion, lifestyle and mainstream print and online media outlets, including key editors, journalists and industry influences Manage and update the internal media database, track media coverage and compile media clipping reports regularly PR Content Development & Press Material Management Independently draft and edit high-quality traditional PR materials, including press releases, product feature articles, media Q&A documents, brand profiles, executive interviews and media alerts, ensuring content aligns with brand tone and industry standards Seeding Program Execution & Management Take full charge of end-to-end beauty product seeding execution for media and key opinion leaders (KOLs), including seeding list confirmation, product allocation, logistics coordination, delivery tracking and follow-up Traditional PR Event Support Handle media invitation coordination, guest confirmation, on-site logistics support, post-event media follow-up and event summary compilation Industry & Competitor Monitoring Track beauty industry trends, competitor PR activities and market dynamics, collect relevant information and compile regular industry monitoring reports to support client strategy optimization Support senior team members with PR proposal drafting, budget tracking, quotation preparation and other daily administrative tasks as needed. --- Job Requirements Bachelor’s degree in Public Relations, Journalism, Marketing, English or related fields 3-5 years of solid working experience in a PR agency or in-house PR team, with proven experience in traditional PR execution; candidates with beauty, skincare, fashion or FMCG client exposure are highly preferred Familiar with full traditional PR workflow: media relations, press release writing, media pitching, seeding management, offline PR event coordination and media clipping analysis Excellent written and verbal communication skills in both English and Chinese, with strong copywriting ability for formal PR materials Highly detail-oriented, responsible and organized, with strong project execution and multi-tasking skills, able to work efficiently under pressure and meet tight deadlines Proficient in Microsoft Office Suite (Word, Excel, PowerPoint);