Senior B2B Marketing Manager (Crypto Payment Processing)

# Senior B2B Marketing Manager (Crypto Payment Processing) > Alex Staff Agency · Poland (Remote) · — · Posted 2026-09-22 **Workplace:** remote ## Description **About the Company** The company is a licensed international crypto payment processing platform providing payment infrastructure to global B2B merchants across adtech, gaming, hosting, and IT services. **About the Role** A Senior-level position working directly with the CEO to establish, test, and scale the marketing engine. The role functions as a solo marketer managing execution through external agencies, freelancers, and contractors while taking full hands-on ownership of market research, positioning, website updates, and lead generation. **Key Responsibilities** - Establishing and scaling the B2B marketing function from scratch using a growth mindset—testing low-cost hypotheses, measuring ROI, and scaling successful channels. - Developing brand positioning, Tone of Voice, sales collateral (one-pagers, case studies, pitch decks), and overseeing website updates and redesigns. - Building multi-channel acquisition funnels including performance marketing, SEO, PR, content marketing, and offline event activations. - Selecting, briefing, and managing external agencies and freelancers (designers, copywriters, performance specialists, SEO, and PR teams). - Planning, executing, and evaluating ROI for international B2B industry conferences, including booth setups, client invitations, and on-site meeting schedules. - Conducting customer research (CustDev), competitor analysis, and market sizing to advise executive leadership on target geographies, verticals, and value propositions. ## Requirements - 6+ years of total experience in marketing, with at least 2+ years specifically in B2B fintech, payment gateways, or crypto payment processing. - Hands-on track record of building marketing functions from scratch, either as a solo marketer or in compact teams (2–3 people). - Demonstrated ability to set KPIs, manage budgets, and evaluate performance for external agencies (SEO, PR, performance marketing). - Experience conducting B2B CustDev interviews, competitor analysis, and market segmentation. - Experience building sales enablement materials and managing presence at international B2B trade shows and conferences. - Fluent English (C1 level minimum) for international customer research and global merchant communications. - Residence outside Russia and Belarus with unhindered access to global marketing platforms. - High autonomy, self-direction, data-driven approach, and resilience to direct constructive feedback. ## Benefits - Fixed salary up to $4,000 / month. - Performance-based marketing budget allocated upon proven test results. - Direct line to the CEO, complete execution freedom, and zero corporate bureaucracy. - Clear trajectory to grow into Head of Marketing as the function expands. - 100% remote work. ## Apply [Apply at Alex Staff Agency](https://apply.workable.com/alex-staff-agency-careers/j/DEBD8DFD9F/apply) --- Powered by [Workable](https://www.workable.com)