Senior Digital Executive (E-commerce)

Job Description: About the Job The purpose of this role is to translate client marketing and business objectives into actionable digital and e-commerce executions. This role supports the end-to-end campaign management process, working closely with internal teams, clients, and external partners to deliver effective, performance-driven results. The Senior Digital Executive will support the planning, execution, monitoring, and optimization of digital and e-commerce campaigns across key platforms, combining analytical thinking with hands-on platform experience to drive business growth. Key Responsibilities Plan and execute digital and e-commerce campaigns, with a primary focus on TikTok Shop and TikTok Live to support product awareness, engagement, and sales performance. Monitor campaign performance and identify optimization opportunities to improve traffic, conversion rates, sales revenue, and overall campaign effectiveness. Track key e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS. Analyze campaign data and prepare performance reports with actionable insights and recommendations. Collaborate with internal teams, including creative, strategy, and account management, to ensure campaign deliverables meet client objectives. Coordinate with platform vendors (e.g., Meta, Google, TikTok) for media activation and troubleshooting. Track digital trends, e-commerce features, live commerce trends, platform developments, and competitor activities to identify new opportunities. Manage campaign timelines, deliverables, and multiple projects to ensure smooth execution and timely completion. Support the Digital Manager in client presentations, campaign reviews, and performance discussions. Requirements Bachelor’s degree in Marketing, Communications, Business Administration, E-commerce, or a related field. Minimum 1.5 years of hands-on experience in digital marketing, e-commerce, or digital media, preferably within a media or digital agency. Proven hands-on experience in TikTok Shop operations and TikTok Live campaign execution. Good understanding of e-commerce operations, promotional mechanics, conversion funnels, and live commerce strategies. Familiarity with e-commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS. Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage. Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations. Good organizational and project management skills, with the ability to manage multiple tasks and deadlines. Good communication and collaboration skills, with proficiency in English. Proactive, detail-oriented, adaptable, and results-driven, with a strong willingness to learn and improve. Location: Ho Chi Minh City Brand: Iprospect Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)