Senior DTC Head of Growth & Performance Marketing

Company Description ShiftPoint is a pioneering company focused on driving innovative approaches to direct-to-consumer (DTC) business strategies. With a commitment to leveraging cutting-edge technology and customer insights, ShiftPoint helps brands scale rapidly and achieve measurable growth. The organization values creativity, data-driven decision-making, and adaptability to deliver outstanding results. ShiftPoint fosters a collaborative remote work environment designed to support professionals in achieving their best work. Role Description This is a full-time, remote role for a Head of Growth & Performance Marketing specializing in the direct-to-consumer space. In this role, you will oversee growth marketing efforts, develop and execute customer acquisition strategies, and identify high-impact channels and campaigns to scale revenue. You will lead performance marketing initiatives, optimize campaigns for maximum ROI, and collaborate closely with cross-functional teams to drive business objectives. Additionally, you will pioneer creative growth strategies, analyze performance data, and recommend actionable insights to continue expanding the reach of the brand. Qualifications Proven expertise in GTM, Growth Marketing, Customer Acquisition, and Growth Hacking Strategic thinking with a strong data-driven approach to marketing optimization Proficiency with analytics tools, paid media platforms, and performance tracking methodologies Experience in managing budgets, scaling marketing operations, and achieving measurable results Leadership and team management skills to guide a high-performing marketing team Experience in a DTC and Performance marketing environment is strongly preferred Excellent communication, organizational, and problem-solving abilities