Senior Product Manager

We are seeking a highly skilled and driven Senior Product Manager to own product execution for Acxiom's Observability capabilities: the metrics, benchmarks, context, and visualization that make Acxiom's identity, data, activation, and measurement capabilities, and the operations that run them, visible, explainable, and actionable for clients and internal teams. This role translates client, sales, and operational needs into buildable requirements, user stories, and a prioritized backlog, then works day-to-day with Engineering, Architecture, Data Science, and Delivery to deliver reusable, automated capabilities in place of manual reporting and one-off analysis. Adoption, time-to-insight, and how clearly teams can explain and prove the value Acxiom delivers are key success measures. A background in data products, analytics, identity, or marketing data is strongly preferred Duties and Responsibilities Directly Responsible Individual (DRI) for one or more Observability capabilities (e.g., an automated client value assessment, a post-sales metrics experience, or a centralized operational reporting pipeline); owns and prioritizes the backlog for assigned capabilities Translates ambiguous client, sales, and operational needs into functional requirements, user stories, and acceptance criteria Defines metrics that answer what happened, what improved, what it is worth, and what to do next, pairing each metric with a benchmark and a value translation Establishes consistent definitions, benchmarks, reason codes, and value frameworks across data hygiene, identity resolution, enrichment, and activation outcomes Partners with Engineering, Architecture, and Data Science to define the pipelines, metadata, APIs, and automated refresh that power Observability experiences Consolidates fragmented, manually maintained reporting (e.g., processing jobs, usage, migrations, match rates, and integration status) into centralized, automated capabilities with common definitions Provides objective visibility into product adoption, data quality, identity performance, and operational outcomes so product and leadership teams can run and prioritize the business Partners with product and platform teams to embed Observability requirements into new and existing capabilities, defining the metrics, definitions, and value story each one exposes Productizes high-touch value assessments and recurring analyses into repeatable deliverables, and improves existing client outputs with clearer metrics, benchmarks, and context Shapes how Acxiom demonstrates value through dashboards, native applications, demos, and reports, owning the visualization and value story layer in partnership with demo and solutions teams Collaborates with Sales, Solutions, Marketing, and Client Strategy to support proof points, pitch narratives, and enablement materials Works with Privacy, Legal, and Security to ensure Observability outputs meet data governance, entitlement, and privacy threshold requirements Monitors adoption, usage, and stakeholder feedback to drive continuous improvement Supervisory Responsibilities This position does not have direct reports but may mentor less experienced associates and provides leadership across cross-functional product, engineering, and delivery teams. Qualifications Required Bachelor's degree and 5+ years of product management, solution strategy, or analytics experience, including ownership of a data-driven product, platform, or analytics deliverable Experience translating ambiguous business, client, or operational needs into clear requirements, user stories, and a prioritized backlog Experience defining KPIs, benchmarks, and business metrics, and translating them into clear value for technical and business audiences Working knowledge of how data pipelines, metadata, APIs, and visualization layers combine into user-facing analytics experiences Working knowledge of identity resolution, data quality, enrichment, and audience activation in marketing data ecosystems Practical knowledge of Agile delivery practices, including backlog management, prioritization frameworks (e.g., RICE), and release planning Familiarity with major cloud data platforms (e.g., Databricks, Snowflake, AWS) Strong analytical, problem-solving, and stakeholder-communication skills, with the ability to bring structure to ambiguous problems and manage dependencies across multiple teams THIS POSITION IS NOT ELIGIBLE FOR ANY TYPE OF SPONSORSHIP Preferred Experience building analytics, observability, business intelligence, or data-platform products Experience productizing manual analytics, reporting, or professional-services work into repeatable dashboards, applications, or managed offerings Practical experience in AdTech, MarTech, or identity Experience defining metric frameworks, benchmarks, reason codes, or business-value models that make complex systems explainable Experience designing analytics experiences that pair metrics with context and recommended actions Experience with native cloud applications (e.g., Databricks Apps, Snowflake Native Apps), demos, or sales-enablement experiences Exposure to agentic or AI-assisted insight generation on governed data Understanding of privacy, security, and data governance considerations for customer and marketing data Primary Location City/State: Homebased - Conway, Arkansas Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here . Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact compensation@acxiom.com .