Senior Sales Planning Manager

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity As the Senior Sales Planning Manager , we are seeking a highly motivated, results-oriented professional to lead the development and execution of sales planning strategies that drive sustainable business growth, market share expansion, and channel development within the General Trade (GT) channel. This role works closely with the Sales, Trade Marketing, Finance, and Supply Chain teams to optimize promotional effectiveness, manage trade investments within established pricing and spending guidelines, and ensure healthy inventory management through proactive monitoring of ageing stocks, stock returns, and stock availability. The role is responsible for delivering actionable business insights through robust sales analysis, forecasting, budgeting, and performance tracking. Strong analytical capabilities, commercial acumen, and financial management skills are essential to support effective commercial planning, decision-making, and business performance management. What You'll Do Lead the planning, execution, and performance tracking of Account Programs (ACP) and GT Loyalty Programs, ensuring alignment with business objectives and achievement of key commercial targets. Lead the development, alignment, and governance of the GT Commercial Grid, ensuring promotional mechanics, trade investments, pricing architecture, and channel initiatives are effectively planned and executed to achieve business objectives. Develop and coordinate GT Blitz activities, ground-level sales campaigns, and market activation initiatives to drive outlet NU recruitment, improve distribution, increase product penetration, and accelerate sales growth within the General Trade channel. Lead the planning, allocation, tracking, and post-evaluation of Gift-With-Purchase (GWP) initiatives to ensure effectiveness, maximize shopper conversion, and optimize promotional return on investment. Monitor retailer (T2) inventory holdings to maintain healthy stock levels, improve stock availability, and identify opportunities to increase stock weightage while minimizing Out-of-Stock (OOS) situations. Analyze product returns to identify trends, root causes, and improvement opportunities, driving actions to reduce returns, enhance inventory efficiency, and minimize business wastage. Develop, maintain, and continuously enhance customer planning files to support sustainable sales growth, profitability, and effective promotion execution. Ensure the timely and accurate maintenance of KBB scorecards, dashboards, and performance tracking systems for all Area Sales Managers (ASMs) and Regional Sales Managers (RSMs), enabling effective business reviews, performance monitoring, forecasting, and action planning. Requirements Minimum Degree in a relevant discipline from a recognized college/university or an equivalent combination of education and work experience. Minimum 3 years of professional experience in the consumer products, healthcare, or nutrition industry, including at least 2 years in a sales management role with a strong understanding of channel and distributor management. Strong leadership skills with the ability to engage, motivate, and drive execution. Excellent negotiation, communication, and relationship-building skills. Data-driven mindset with the ability to analyze performance metrics and translate insights into actionable plans. Strong problem-solving and decision-making capabilities. Effective planning and organizational skills with a forward-looking approach. Strong persuasive selling and influencing skills. Analytical skills in sales analysis, forecasting, trade investment, and sales finance, with demonstrated business acumen. Proficiency in Microsoft Excel, PowerPoint, and other business reporting tools. Ability to manage multiple priorities and deliver results in a fast-paced environment. Proactive and self-motivated. Strong passion to win and achieve business objectives. High sense of ownership and accountability. Demonstrates learning agility and adaptability in a dynamic business environment. Results-oriented with a strong focus on execution. Resilient and able to perform under pressure. Strong team player with the ability to collaborate across functions. Demonstrates integrity and professionalism in all business dealings. Written and conversational English skills are preferred. Proficiency in the local language is required. Location This position is based in Imazium, Damansara Uptown, Petaling Jaya, Selangor, Malaysia . Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal . The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Sales Force DIVISION: ANI International Nutrition LOCATION: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: No MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)