Senior UX Designer (Mobile Games)

Senior UX Designer (Mobile Games) Who We Are Unico Studio is a Silicon Valley–based global mobile game studio and publisher, best known for the Brain Test franchise with over 1.5B+ downloads. Responsibilities • Designing end-to-end player experience (UX) for hybrid casual games • Creating the UX structure for core gameplay loops, progression, and meta-systems • Designing experiences focused on onboarding, tutorials, level flow, and retention • Managing wireframe, user flow, prototype, and interaction design processes • Working with UI/Art and Product teams to translate UX into visuals • Analyzing player behavior to identify friction points • Iterating based on data (retention, FTUE, funnel, drop-off) and user feedback • Creating experience structures according to different segments (payer / non-payer / ad-driven) • Contributing to A/B testing processes and interpreting results Required Qualifications • At least 5+ years of UX experience (especially in the mobile game sector) • Strong experience in hybrid casual/casual game UX (mandatory) • Deep knowledge of core loop, meta-design, and retention mechanics • Strong intuition regarding player psychology and behavior • Data-driven decision-making approach • Advanced proficiency in prototyping tools, especially Figma • Ability to design simple, understandable, and frictionless experiences • Proficiency in concepts such as funnel, FTUE, session design, and difficulty pacing • Ability to work closely with cross-functional teams (Product, Design, Dev) • Experience in LiveOps and event UX design • Monetization UX (IAP/Ads) experience • Experience in UX writing or microcopying AI Skills • Experience using tools such as ChatGPT, Midjourney, and Stable Diffusion in UX processes • Generating rapid user flow, wireframes, and UX ideas with AI • Proficiency in prompt writing and iteration processes • Generating user scenarios, personas, and edge cases with AI • Using AI in UX research processes (survey, insight extraction, clustering, etc.) • Using AI to generate microcopying and create A/B test variations What We Offer • A continuous learning environment with mentorship, coaching, and growth opportunities • Opportunities to attend industry conferences, game expos, and training events • Dynamic team activities and a creative studio culture • Offices in Istanbul, Ankara, and San Francisco, with a fully remote work option • Supplementary health insurance package • The chance to contribute to creative, innovative, and high-impact game projects Join Unico Studio and be part of a team that creates immersive and innovative game experiences!