Social Media Manager

JOB SUMMARY Sporticulture is seeking one or more Social Media Managers to drive brand growth, influencer partnerships, and TikTok Shop performance across our licensed sports consumer goods portfolio. This is not a content-posting role. It is a social commerce and influencer marketing role built for someone who understands how to turn audience engagement into product sales. You will manage daily social media operations, lead influencer outreach and onboarding, execute TikTok Shop campaigns, and track performance metrics to continuously optimize for ROI. Primary focus is Tiktok Shop, influencer marketing, and video content-driven sales. Instagram, Facebook, Pinterest, and other platforms are secondary support channel.s The ideal candidate has an entrepreneurial mindset, a strong grasp of US consumer behavior and fan culture, and proven hands-on experience in social commerce and digital marketing. You thrive in fast-paced environments, take full ownership of your campaigns, and know how to scale what works. If you understand the language of sports fans and know how to activate them through social media, this role was made for you. Core Responsibilities Manage and execute daily social media operations across TikTok, Instagram, Facebook, and other relevant platforms Lead influencer outreach, negotiation, onboarding, and ongoing relationship management Execute TikTok Shop campaigns end-to-end to drive product discoverability and direct sales Monitor performance metrics across all campaigns and continuously optimize for engagement and ROI Collaborate with internal operations and product teams to align campaigns with product launches and sports seasons Additional Responsibilities Identify and leverage emerging social media trends, sports moments, and fan culture opportunities Manage multiple simultaneous campaigns or product lines across different categories Develop data-driven content strategies and audience growth playbooks Build and scale an influencer community around Sporticulture products Support affiliate programs across TikTok Shop and creator network Recommend tools, automation workflows, and process improvements to increase campaign efficiency Scope of Role This role is focused on driving measurable product sales and brand growth through social commerce -- not simply managing a content calendar. You will be expected to own your campaigns, bring strategic thinking to influencer partnerships, and deliver results that connect directly to revenue performance. You may support multiple product categories including home decor, crafts, seasonal collections, and licensed sports merchandise. Required Qualifications Proven experience in social media management and influencer marketing Strong hands-on knowledge of TikTok, TikTok Shop, and social commerce strategies Understanding of consumer products, retail, or e-commerce environments Strong written communication, organizational, and campaign management skills Ability to work independently, take ownership, and consistently meet deadlines Preferred Qualifications Experience in sports, fan merchandise, or licensed consumer products industries Familiarity with US audience behavior, sports culture, and trending content Experience with analytics platforms and social media performance tools Demonstrated ability to manage multiple high-volume campaigns simultaneously Creative, trend-driven mindset with an eye for what resonates with fan audiences