Sr. ABO Business Mgmt Specialist (CRM Product Lead)

Job title: Sr. ABO Business Management Specialist (CRM Product Lead) Department / Division: Sales/ABO/IBO Support Salary Grade: EX2 16 Salary Range $107,400 - $118,800 plus annual bonus Location: Ada, MI (Hybrid) What We’re Looking For: We're re-igniting digital as a growth engine, reimagining how technology, data, and AI can help Amway Business Owners (ABOs) connect with prospects and customers, build relationships, and grow sustainable businesses. As the CRM Product Lead, you'll define and evolve the connected growth journeys, campaign capabilities, and communication products that support ABOs across the business-building lifecycle. You'll translate ABO, prospect, customer, and market needs into clear CRM use cases, scalable global campaign templates, and high-impact product experiences. This role sits at the intersection of product management, CRM strategy, journey design, communications, data, experience, and technology. You'll partner across Sales, Marketing, Technology, UX, Engineering, Data & Analytics, AI, and global markets to create coordinated, personalized, and measurable communications. You'll product manage communications and CRM-related products such as Message Center, Activity Feed, notifications, and enabling campaign and journey capabilities. You'll own the work across the full product lifecycle, from discovery and strategy through roadmap, delivery, adoption, measurement, and continuous optimization. This is an opportunity for a product leader who can connect strategy to execution: shaping global standards while enabling markets to deliver relevant local journeys and campaigns that help more people find, choose, start, and grow with Amway. Key Responsibilities: • Define end-to-end ABO growth journeys across prospecting, onboarding, activation, engagement, retention, renewal, and re-engagement, identifying the moments where CRM and communications can drive meaningful action. • Create and prioritize CRM use cases based on ABO, prospect, customer, and market needs, including target audiences, triggers, decision rules, channels, content needs, desired actions, and measurable outcomes. • Design and implement reusable global campaign templates and playbooks that markets can localize while maintaining consistent experience, data, measurement, and governance standards. • Own the product strategy, vision, roadmap, backlog, and lifecycle for communications and CRM-related products, including Message Center, Activity Feed, notifications, and campaign or journey-enablement capabilities. • Translate journey and campaign opportunities into product requirements, user stories, acceptance criteria, experience flows, data requirements, and release plans. • Partner with global and market teams to balance enterprise scale with local relevance, regulatory requirements, channel preferences, and market maturity. • Work closely with Marketing, Sales, UX, Engineering, Architecture, Data & Analytics, Privacy, Legal, and Technology partners to deliver integrated experiences across owned digital channels. • Establish product and journey KPIs, using experimentation, analytics, user feedback, and business results to improve engagement, conversion, retention, and ABO growth outcomes. • Drive adoption through clear operating models, implementation guidance, market enablement, launch planning, and ongoing stakeholder communication. • Identify opportunities to apply automation, personalization, AI, and next-best-action capabilities responsibly across journeys and communications. Required qualifications: Bachelor’s degree in business, Marketing, Digital, Technology, Information Systems, or a related field, or an equivalent combination of education and experience. • Minimum 6 years of experience across CRM, lifecycle marketing, journey or campaign management, digital product management, business analysis, digital experience, technology, eCommerce, or related fields. • Demonstrated experience designing and activating CRM journeys and multi-step campaigns, including audience definition, triggers, channel orchestration, content requirements, testing, and performance measurement. • Demonstrated product management experience, including defining product vision and strategy, developing roadmaps, prioritizing backlogs, writing requirements or user stories, supporting delivery, and managing products through adoption and optimization. • Ability to translate customer, ABO, market, and business needs into scalable CRM use cases, campaign templates, and digital product capabilities. • Experience working with cross-functional teams across Marketing, Sales, Technology, UX/Design, Engineering, Data & Analytics, Privacy, Legal, or related functions. • Working knowledge of Agile product development practices, including backlogs, user stories, acceptance criteria, sprint planning, and product releases. • Strong analytical and problem-solving skills, with the ability to use journey performance, campaign results, user feedback, and business insights to make decisions. • Strong communication, facilitation, and stakeholder-management skills, with the ability to align global and market partners around shared priorities and outcomes. • Ability to manage multiple priorities, navigate ambiguity, and take ownership for high-quality, measurable outcomes. Skills to be successful in the role: • Experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, Microsoft Dynamics 365 Customer Insights - Journeys, or similar platforms. • Experience with journey mapping, campaign design, segmentation, personalization, experimentation, customer research, or service-design methods. • Experience product managing communication surfaces such as an in-app inbox or message center, activity feed, push notifications, email, SMS, or related cross-channel capabilities. • Understanding of customer data, consent and preference management, identity, event triggers, APIs, integrations, and modern CRM or composable technology ecosystems; technical development experience is not required. • Experience defining and monitoring product, journey, and campaign KPIs such as reach, engagement, conversion, activation, retention, renewal, task completion, satisfaction, or business outcomes. • Familiarity with product and analytics tools such as Jira, Confluence, Amplitude, Adobe Analytics, Google Analytics, Pendo, or similar tools. • Exposure to AI-enabled personalization, recommendation engines, next-best-action, conversational experiences, or Generative AI. • Experience supporting globally deployed products, global campaign frameworks, or international markets and stakeholders. • Knowledge of direct selling, entrepreneurship, small-business management, or digital tools that help independent business owners grow is a plus. What’s special about this team: The ABO Business Management team is a global, highly collaborative team focused on creating and evolving the digital tools and connected experiences that enable Amway Business Owners to manage and grow their businesses. This role will help bring together growth journeys, CRM use cases, campaign templates, and communication products into a more connected global capability. The team works across markets, Sales, Marketing, Technology, Data, Experience, and other cross-functional partners to shape strategy, improve experiences, measure performance, and bring new capabilities to life. With a growing focus on connected experiences, data, automation, personalization, and AI, team members have the opportunity to influence how ABOs engage prospects and customers globally and to make a meaningful impact on growth. Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations