[TUMI] Marcomm. Asst. Manager(과장)

1) Digital Marketing & Customer Acquisition - Develop and execute brand-aligned, data-informed digital marketing plans to strengthen brand awareness and consideration, attract qualified new customers, and support conversion. - Lead digital media planning and execution in partnership with media agencies, balancing brand-building objectives with measurable campaign performance. - Collaborate with APAC and Global Marketing teams to activate global and regional brand campaigns through local digital channels, working closely with the PR & Influencer Marketing Specialist to amplify approved content through paid digital media. - Analyze audience insights, reach, engagement, traffic quality, and conversion to continuously enhance campaign effectiveness. - Collaborate with APAC and local e-commerce teams to align digital marketing initiatives with customer acquisition and online conversion objectives. 2) CRM & Customer Engagement -Shape and enhance end-to-end CRM customer journeys across acquisition, engagement, purchase, and retention, ensuring a consistent and personalized brand experience across online and offline touchpoints. - Plan and execute retail-focused CRM campaigns and clienteling initiatives with retail teams, including targeted outreach, campaign messaging and delivery, exclusive event invitations, and post-purchase engagement. -Partner with APAC CRM, local e-commerce, and retail teams to align customer journeys and communication touchpoints, while driving improvements in CRM capabilities and client experiences. - Leverage customer insights and CRM campaign performance to identify targeted engagement opportunities, strengthen client relationships, and drive long-term loyalty and retention. 3) Retail & Trade Marketing -Lead the planning and execution of retail marketing initiatives, store activations, and client engagement programs, aligned with TUMI's brand standards and local business priorities. -Partner with retail and sales teams to elevate in-store experiences, encourage store visits, and support commercial objectives. -Connect retail initiatives with CRM and digital touchpoints, evaluating their contribution to engagement and sales. 4) Project & Performance Management -Take end-to-end ownership of assigned marketing projects, from planning and execution through performance evaluation. -Manage budgets, agency partners, and timelines with a high standard of execution and attention to detail. -Define and monitor meaningful KPIs, translating performance data and customer insights into actionable recommendations. - Proactively identify growth opportunities and collaborate with APAC and Global Marketing teams, as well as local stakeholders, to ensure effective, brand-aligned execution. Required -Minimum 7 years of relevant marketing experience, with strong expertise in digital marketing. - Strong hands-on experience in digital campaign planning and optimization, with the ability to analyze audience engagement, traffic quality, and conversion. - Good understanding of customer journeys, customer segmentation, and lifecycle marketing. -Proven ability to independently lead marketing campaigns and cross-functional projects. -Strong analytical skills with the ability to translate customer and performance insights into practical actions. -Excellent project management, communication, and stakeholder management skills. -Commercially minded, proactive, and detail-oriented, with an appreciation for premium brand experiences. -Business-level English communication skills. Preferred -Experience in premium, luxury, fashion, lifestyle, or consumer brands. -Experience in integrated digital brand campaigns, balancing brand-building and performance objectives. -Experience in CRM campaign execution or familiarity with marketing automation platforms, such as Salesforce Marketing Cloud. -Experience in omnichannel marketing and retail customer engagement. - Experience collaborating with regional and global cross-functional teams, including Marketing, CRM, and E-commerce, in a multinational organization. Additional Information - Working Hours: Mon–Fri, 9 AM–6 PM (Flexible start between 9–10 AM) - Remote Work: Once a week (after the probationary period) Guidelines for Applicants Apply: TUMI Career Site Process: Document Screening> 1st Interview > 2nd Interview