Vice President, Marketing

VICE PRESIDENT, MARKETING WHAT WE’RE LOOKING FOR Michael Baker International is seeking a strategic, innovative, and results-driven Vice President, Marketing to lead the development and execution of enterprise-wide marketing strategies that strengthen our brand, elevate our market presence, and support the company’s strategic growth objectives. This highly visible leadership role will partner closely with Communications, Sales, business development, and business leaders across the organization to translate strategic priorities into integrated marketing strategies and programs. The Vice President will provide leadership across industry, product and partner marketing, digital channels, demand generation, campaign management, market intelligence, events, and marketing performance. The ideal candidate is a collaborative, forward-thinking leader who combines strategic vision with strong business acumen and a demonstrated ability to translate strategy into measurable business results. WHAT YOU’LL DO Develop and lead Michael Baker International’s enterprise marketing strategy, ensuring alignment with the company’s growth objectives, market priorities, strategic initiatives, and long-term business strategy. Serve as a senior marketing advisor to executive leadership, providing market intelligence, client insights, competitive analysis, and recommendations that influence business strategy and investment decisions. Lead an integrated marketing organization spanning industry marketing, product and partner marketing, digital channels, demand generation, market intelligence, events, and agency partnerships to accelerate growth and strengthen market position. Partner with business leaders to identify, prioritize, and support strategic growth opportunities, including major pursuits, key accounts, emerging markets, and priority client initiatives. Develop and execute marketing programs that generate measurable business impact by increasing market awareness, strengthening client engagement, advancing sales opportunities, and supporting revenue growth. Establish a disciplined, data-driven approach to demand generation, campaign performance, lead development, account-based marketing, and marketing attribution across priority markets and client segments. Direct the marketing strategy supporting Michael Baker International’s highest-value pursuits, strategic programs, and growth platforms, ensuring differentiated positioning and a strong competitive advantage in the marketplace. Oversee enterprise and industry marketing programs that elevate Michael Baker International’s visibility, strengthen market leadership, and increase engagement with clients, partners, industry organizations, and other key stakeholders. Drive the adoption of modern marketing technologies, digital platforms, artificial intelligence, analytics, and automation capabilities to improve reach, efficiency, and performance. Establish marketing operating rhythms, performance dashboards, KPIs, budgets, resource allocation models, and return-on-investment measurements that demonstrate business impact and inform decision-making. Collaborate closely with Sales, Operations, Business Development, Communications, and executive leadership to ensure alignment between enterprise priorities, growth objectives, and marketing investments. Lead, mentor, and develop a high-performing team of marketing professionals while fostering a culture of innovation, accountability, collaboration, and continuous improvement. Build and maintain strategic relationships with external agencies, industry organizations, media partners, technology providers, and other partners to expand market reach and enhance marketing effectiveness. Champion a client-centric marketing culture that leverages data, insights, and market trends to anticipate client needs, uncover growth opportunities, and strengthen Michael Baker International’s competitive position. WHAT YOU NEED TO SUCCEED Bachelor’s degree in Marketing, Communications, Business, or a related field. 20+ years of progressively responsible marketing and communications experience, including significant leadership experience. Demonstrated success developing and executing enterprise-level marketing strategies that support business growth and organizational objectives. Experience leading integrated marketing, brand, digital, content, campaign, and creative initiatives. Strong executive presence with the ability to advise, influence, and build credibility with senior leaders and key stakeholders. Exceptional written, verbal, presentation, and interpersonal communication skills. Strong analytical and business-oriented mindset with experience establishing and leveraging marketing KPIs, performance metrics, and ROI measures. Proven experience building, leading, mentoring, and developing high-performing teams. Demonstrated ability to successfully lead and influence across a large, complex, matrixed organization. Experience within engineering, architecture, infrastructure, professional services, consulting, or another complex B2B organization is preferred. Experience with marketing technology, CRM platforms, digital analytics, marketing automation, AI-enabled marketing tools, and emerging technologies is preferred. COMPENSATION The approximate compensation range for this position is $200,000 - $250,000 per year . This compensation range is a good faith estimate for the position at the time of posting. Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location. WHY CHOOSE US Medical, dental, and vision insurance 401(k) Retirement Plan Health Savings Account (HSA) Flexible Spending Account (FSA) Life, AD&D, short-term, and long-term disability Professional and personal development opportunities Generous paid time off Commuter and wellness benefits Tuition reimbursement