Head of Home Segment

Own the end-to-end P&L for the Home segment (Fiber and 5G Home Internet) revenue, costs, EBITDA, and customer KPIs. Define and execute short-, medium-, and long-term strategies to grow the Home business in alignment with corporate objectives. Identify and capitalize on new market opportunities, customer segments, and partnership models. Develop and manage a competitive portfolio of Home services including high-speed Fiber broadband, 5G wireless home internet, voice services, and smart home value-added services. Lead strategies (Home + Mobile + Content) to drive customer retention and cross-sell opportunities and increase lifetime value Continuously innovate on pricing, packaging, and features to maintain market differentiation. Work cross functionally to drive customer acquisition and base management across all relevant channels: retail stores, direct sales teams, telesales, digital, and partners by working closely with Head of Consumer Sales, CXO and CVM Set and oversee sales and distribution strategies to maximize coverage, penetration, and conversion rates of Fiber rollout by working closely with Geo Marketing & technology. Work with sales channels and sales operations to implement channel-specific performance targets and incentive plans. Work with CXO re the full customer journey — from order to installation to service delivery — ensuring best-in-class onboarding and support. Lead customer retention strategies through proactive base management, loyalty programs, and experience enhancement. Champion digital transformation initiatives to enable self-service, smart troubleshooting, and improved NPS (Net Promoter Score). Work with terminals and technology and supply chain to get the best devices at the optimum cost to ensure excellence in our Wi-Fi experience.. Manage revenue forecasts, pricing strategies, discount management, and cost optimization initiatives. Optimize operational efficiency in sales, provisioning, activation, and support processes. Ensure tight control over OPEX, marketing spend, and cost-to-acquire and cost-to-serve metrics that impact the P&L Work with Geo Marketing & Rollout to ensure the rollout strategy matches the company’s long term Home P&L objectives Build, lead, and motivate a high-performance Home business team. Collaborate cross-functionally with Rollout, Fulfillment, Network, IT, Customer Care, Finance, and Regulatory teams to deliver Home business goals. Represent the Home segment at executive leadership meetings and external forums as needed. Bachelor’s degree in business, Telecommunications, Engineering, or a related field (MBA is a strong plus). 10+ years of leadership experience in telecommunications, particularly in broadband, fiber, or wireless home services. Proven success in P&L management with a track record of growing subscriber bases and delivering revenue/profit targets. Strong background in Geo Marketing, marketing, product development, and customer experience management. Experience working in the Middle East or similar fast-evolving markets, ideally from a challenger Fiber player Fibre and 5G Home subscriber acquisition and base growth. Revenue growth and EBITDA margin achievement. Churn reduction and customer lifetime value (CLV) improvement.