Head of Products, VAS & Terminals

Lead the development, prioritization, and execution of the approved CBU product roadmap across mobile, broadband, and converged services. Collaborate with commercial units (marketing, sales, customer experience) and technology teams to launch innovative and scalable products on time and within budget. Monitor market trends, customer insights, and competitor offerings to guide product strategy. Ensure all product launches meet go-to-market requirements and deliver measurable business value. Own the device and terminal strategy, portfolio, and full P&L responsibility, including mobile handsets, routers, wearables, and accessories. Work with OEMs and strategic partners to negotiate and manage commercial agreements, ensuring competitive pricing, strong incentives, and product exclusivity when possible. Ensure stock availability, supply chain efficiency, and inventory health across all channels. Create brand differentiation through exclusive device offers, early launches, and deep manufacturer relationships. Work with CBU segments teams to expanded device purchase options. Oversee the VAS and digital content portfolio including entertainment, gaming, education, financial services, and other partner-led services. Own the VAS P&L and lead the execution of revenue and margin strategies in collaboration with internal and external stakeholders. Drive innovation in VAS offerings to enhance ARPU, customer stickiness, and digital engagement. Manage partnerships with local and global content providers, aggregators, and application platforms. Manage and drive the execution of our loyalty programme ipoints in conjunction with the segments and our sister company Mybook. Lead and inspire three functional teams, promoting cross-collaboration and operational alignment. Define and track departmental KPIs including revenue, profitability, time-to-market, product performance, and customer adoption. Ensure a robust governance process for roadmap approvals, investment cases, and partner management. Foster a culture of innovation, commercial excellence, and data-driven decision-making. Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred). 10+ years of experience in the telecom industry with demonstrated leadership across at least two of the three focus areas (products, devices, or VAS). Strong track record of P&L management, partner negotiations, and commercial delivery. In-depth knowledge of consumer technology trends, product lifecycle management, and customer behavior in the Middle East region. Experience working with both global OEMs and local service/content providers.