Marketing Lead

Lyrebird Studio is a top mobile app development company produce user-friendly entertaining mobile apps for Android and iOS. Lyrebird takes firm steps for the future with its 45 million monthly active users and more than 2 Billion+ total downloads and installs over the globe. Its creative, technical and design teams work with passion and devotedly to meet the mobile app users expectations. You will join an organic structure where you will take ownership of your role and contribute actively with new ideas of new projects in a creative and stimulating working environment. You will be part of a small and high performing team, and you will work together in goodwill to achieve best results.   Feel free to think big and if you're up to the challenge, come and join us! We are looking for talent interested in creating something bigger! To succeed in this role, you will need to have a good understanding of the casual mobile apps market. You will join a dynamic working environment where small teams can form around ideas. Your Profile Bachelor's or Master's degree in Business Administration, Marketing, Advertising, Economics, Engineering, or a related field At least 5 years of experience in digital marketing, performance marketing, or user acquisition, preferably in the mobile app industry Proven experience in developing and executing successful marketing and user acquisition strategies Strong knowledge of performance marketing platforms, including Meta Ads, Google Ads, Apple Ads, and other relevant channels Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust Strong understanding of key marketing metrics, including ROAS, ROI, CPI, CAC, LTV, and retention Experience in managing marketing budgets and optimizing campaigns to achieve business objectives Strong analytical and problem-solving skills with a data-driven approach to decision-making Ability to develop creative marketing strategies and translate market trends into actionable growth opportunities Strong leadership qualities with the ability to guide teams, manage multiple priorities, and drive results Excellent written and verbal communication skills in English Passion for digital products, mobile technologies, and emerging marketing trends Innovative, proactive, and growth-oriented mindset with a continuous desire to learn and improve Responsibilities Develop and lead comprehensive marketing and user acquisition strategies to drive sustainable growth across our mobile app portfolio Plan, manage, and optimize performance marketing campaigns across multiple advertising platforms Own marketing budgets and resource allocation to maximize campaign efficiency, profitability, and return on investment Monitor and analyze campaign performance, identifying opportunities to improve key metrics such as ROAS, CPI, CAC, and LTV Manage MMP (AppsFlyer/Adjust) setup, deep linking, event mapping, custom parameters, and media partner integrations Lead creative strategy development by working closely with motion designers, creative teams, and other stakeholders Generate innovative advertising concepts and guide creative testing processes to improve campaign performance Identify and explore new marketing channels, growth opportunities, and emerging industry trends Conduct market research and competitor analysis to develop effective and competitive marketing strategies Collaborate with Product, Data, and Creative teams to align marketing initiatives with overall business objectives Establish marketing KPIs, track performance, and provide actionable insights to support strategic decision-making Guide, mentor, and support the marketing team to ensure effective collaboration and continuous improvement Foster a culture of creativity, experimentation, and data-driven decision-making within the marketing team Working at Lyrebird You will be working in one of the best and first mobile product company in Turkey, working on a global level and recognized internationally. Flat hierarchies and short decision-making procedures; we live the well-known start-up atmosphere – you’ll find the direct contact person for any matter easily within reach Taking responsibility from day one, improve your skills and learning continuously An absolute sense of unity; together we are aiming for the same goal – you’ll be part of the company's success Fast-paced environment with a tight-knit and collaborative culture