Merchandising Lead

Job Summary To lead the Merchandising team in delivering the IFFCO objectives in terms of spaces and visibility in the assigned territory. To ensure all activities are flawlessly executed at POP (Point of Purchase). To ensure IFFCO assigned products range in all Modern Trade, Key Accounts and target channels and in alignment with S&D and category strategy. To create unique visual merchandising strategy that increase Visibility, sales, get buyer’s attention and to provide an excellent in-store experience. Roles & Responsibilities Manage the Team of Merchandisers Manage the Journey plans of Merchandisers and validate the presence Market Execution Excellence and implementation of Plan-o-gram through the team Daily visits to Markets across all the channels (MT, Key Accounts) and identify opportunities for Improvement Check the Product rotation and FIFO in the shelf and customer warehouse stocks Good Customer Relations through periodic Interaction with Store Manager and assigned category floor in charge Provide Market Intelligence reports on weekly/Monthly basis Conduct weekly Meeting with all Team members to obtain the feedback, review the previous week issues and resolve Interact with Sales Team and Trade Marketing and provide required support Responsible for Implementation of Consumer Promotion activity, Sampling activity and other Trade related Promotion Accuracy in POSM and other communication Materials execution as specified by Category Daily/Weekly Feedback reporting to assigned Category Sales Manager Ability to Conduct Surveys on Pricing, Competition Product launches and provide timely feedback to Category Training of Merchandisers Ensure all the team members follow the professional conduct. Ensure all the team members follow the Country laws and regulations KPIs Planogram implementation Effective coverage Promotion activities Work Experience Requirement 5 years’ experience in FMCG, preferably dealing with food products sales. 3 to 5 years’ experience in similar role in the assigned market with team management. Qualification Bachelor degree in business or management related field. MBA from reputed business schools is plus. Competencies Customer Centricity Self and Team Management Planning & Decision Making Communicating effectively Ownership & Result Orientation Consumer Communication Distribution channel management Stock Rotation Management Commercial Accumen