Manager-Regional Business Development, Accessories

Responsibilities & Key Deliverables As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail. Business Performance Management • Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs. • Develop and execute regional business plans aligned with OEM growth objectives. • Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations. • Track key business KPIs and ensure sustainable growth. Dealer Network Development • Strengthen Accessories business capability across dealerships. • Conduct regular dealer reviews and performance assessments. • Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices. Sales & Retail Excellence • Drive accessory attachment and penetration across vehicle models. • Implement vehicle-wise and category-wise sales strategies. • Improve retail conversion through dealership interventions, structured follow-ups, and process improvements. • Identify, scale, and replicate best practices across the region. Product & Category Management • Promote OEM-approved accessories and support new product launches. • Gather regional market insights and customer requirements to support product development. • Ensure product availability and healthy inventory levels across dealerships. • Coordinate with supply chain teams to minimize stock-outs and improve fulfillment. Program Execution • Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives. • Roll out sales campaigns, contests, promotions, and incentive programs. • Ensure effective implementation of seasonal and strategic business initiatives. • Monitor program effectiveness and ROI. Training & Capability Building • Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams. • Build dealer capability in accessory selling, upselling, and customer engagement. • Support certification and dealer capability enhancement initiatives. Stakeholder Management • Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships. • Create synergies with vehicle marketing initiatives and service camps to promote accessories. • Serve as the primary regional point of contact for Accessories business matters. • Align OEM and dealer objectives to drive business outcomes. Market Intelligence & Business Development • Analyze competitor products, pricing, promotions, and market trends. • Identify growth opportunities, emerging customer needs, and business development levers. • Recommend strategic actions to improve market share, revenue, and profitability. Governance & Compliance • Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements. • Maintain accurate forecasts, business reports, and performance dashboards. • Drive adherence to quality, warranty, and customer service standards. KPIs Accessories Retail Target Achievement Retail Sales Growth Support Regional team for Accessories Billing Target Achievement Accessories Penetration (%) Vehicle Attachment Rate Category-wise Growth New Product Launch Success Rate Dealer Training Coverage Inventory Health & Availability Customer Satisfaction Metrics Key Skills Functional Competencies Accessories Retail Management Dealer Network Management Sales Planning & Forecasting Market Intelligence Behavioural Competencies Leadership & Influencing Skills Customer Orientation Result Focus Negotiation Skills Relationship Management Problem Solving Communication & Presentation Skills Cross-functional Collaboration Education Qualification We prefer a candidate with the following qualifications: Graduate in Engineering / Automobile / Mechanical / Business Administration. MBA (Marketing / Sales) preferred. General Experience 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development. Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets.