Content Marketing Manager (German-speaking Market)

ABOUT THE ROLE We're a fast-growing, Vienna-based startup building AI-powered phone assistant software for small and medium-sized businesses across Europe. Our platform helps companies automate customer calls, qualify leads, book appointments, and handle inquiries around the clock — all with a strong focus on GDPR compliance and ease of use. As our Content Marketing Manager for the German-speaking Market, you'll own the full content strategy and execution targeting DACH audiences. You'll be a key voice in shaping how businesses discover, understand, and trust our product — from first touch to conversion. This is a high-impact, high-ownership role at a company in rapid growth mode, working within a small, ambitious team where your work directly influences revenue. WHAT YOU'LL DO - Own end-to-end content marketing strategy and execution for the German-speaking market (DACH). - Define and maintain brand voice across all stages of the customer journey. - Write and manage website copy, landing pages, and conversion-focused assets for the German market. - Craft high-performing copy for paid marketing channels including search, display, and social. - Script ad creatives for YouTube and Paid Social platforms. - Develop and execute organic content strategies across relevant social platforms. - Collaborate with creators, customers, and influencers to produce authentic, resonant content. - Drive messaging effectiveness through user research, A/B testing, and performance data analysis. - Contribute to product positioning and go-to-market messaging alongside product and growth teams. WHAT WE'RE LOOKING FOR Required - 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing. - Proven experience in a B2B SaaS or fast-growing software environment. - Outstanding writing skills in German — native-level proficiency is essential. - Fluent English (working language of the broader team). - Strong understanding of performance marketing principles and conversion-focused copywriting. - Analytical mindset with a genuine passion for experimentation and iteration. - Comfortable operating with autonomy in a fast-paced, ambiguous startup environment. Nice to Have - Experience in AI, communication software, or SMB-focused SaaS products. - Hands-on experience with A/B testing tools and marketing analytics platforms. - Background working across both organic and paid content channels simultaneously. COMPENSATION & BENEFITS - Salary: €65,000 – €100,000 annually, depending on experience. - High-ownership role with direct impact on company growth. - Work within a small, talented, and mission-driven team. LOCATION - Vienna, Austria — on-site role. - Visa sponsorship is not available for this position.