Head of Marketing / Marketing Lead

ABOUT THE ROLE We are seeking a hands-on marketing leader to own and scale the company's marketing engine, from strategy to execution, in a fast growing AI driven product environment. You will translate a technical product into compelling positioning and build a repeatable growth motion that generates demand and pipeline. WHAT YOU'LL DO - Own marketing end-to-end with strategic and operational responsibility and budget ownership. - Define positioning, storytelling, and content that makes a technical product memorable and conversion-focused. - Set strategy, priorities, and KPIs across channels and report on pipeline impact. - Build and run a growth playbook that emphasizes AI and automation to scale inbound across organic and paid channels. - Plan and execute go-to-market launches for new segments and international markets. - Operate hands-on initially and hire and scale a high-performing marketing team as needed. - Continuously test and prove new channels using experiments and data to drive decisions. WHAT WE'RE LOOKING FOR - 4+ years in growth or marketing with end-to-end ownership and meaningful budget responsibility. - Strong track record translating a technical product into clear positioning and storytelling. - Hands-on growth experience across organic and paid channels with repeatable playbooks and data-driven decision making. - Familiarity with AI and automation tools applied to marketing and inbound growth. - Experience building and leading a marketing team while remaining operationally involved. - Fluency in English and German and willingness to work on-site in Berlin. COMPENSATION & BENEFITS Salary range: 75,000 EUR to 120,000 EUR annually. Visa sponsorship: not available. LOCATION Primary location: Berlin, Berlin, Germany. On-site role with local collaboration in person.