Performance Marketing Manager

ABOUT THE ROLE We are a Berlin-based B2B performance marketing and lead generation agency with 5+ years in the market, 30+ team members, and a growing portfolio of 200+ active clients. We help B2B companies scale profitably by generating qualified leads and reducing customer acquisition costs through data-driven paid advertising and signal-based outreach strategies. As Performance Marketing Manager, you take full end-to-end ownership of large-scale ad accounts across Paid Search and Paid Social — managing seven- to eight-figure annual budgets for clients spanning B2B SaaS, IT services, energy, and publicly listed enterprises. This is a high-autonomy role with room to specialize and grow fast within a results-driven team. WHAT YOU'LL DO - Own entire advertising accounts independently, making strategic decisions on account development and budget allocation - Strategically plan and build new ad accounts from scratch, ramping up quickly on complex industries and business models - Create, manage, and optimize Paid Search and Paid Social campaigns across Google Ads, Microsoft Advertising, Meta (Facebook/Instagram) Ads, and LinkedIn Ads — with the option to specialize in one or more channels - Monitor all relevant KPIs continuously and act decisively when spotting inefficiencies or untapped growth potential - Collaborate with a high-performing team to share learnings, refine processes, and push campaign performance further WHAT WE'RE LOOKING FOR Required: - 2–4 years of hands-on experience in performance marketing or digital advertising - Proven experience managing seven- to eight-figure annual advertising budgets across multiple channels - Strong proficiency in both Paid Search and Paid Social advertising — this is a dealbreaker - Practical experience with Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads - Ability to independently manage accounts, budgets, and client strategies without heavy supervision - Analytical and proactive working style — you spot problems and opportunities before they're pointed out - German language proficiency (required for client communication) - Willingness to work in a hybrid (Berlin office + remote) environment Nice to Have: - Experience with CRM platforms (e.g., HubSpot, Salesforce, Pipedrive) - Familiarity with reporting dashboards, data enrichment tools, or marketing automation workflows - Background in or exposure to B2B SaaS or IT services industries COMPENSATION & BENEFITS - Salary: €50,000 – €80,000 per year (depending on experience) - High-autonomy role with direct impact on client results and company growth - Clear processes and a collaborative team environment to support fast professional development - Hybrid work model based in Berlin Please note: Visa sponsorship is not available for this role. LOCATION Berlin, Germany — Hybrid (combination of office and remote work). Candidates must be based in or willing to relocate to Berlin.