Founder's Associate

ABOUT THE ROLE A fast-growing, early-stage consumer nutrition brand in the men's health space is hiring its first full-time Founder's Associate based in Berlin. This is a high-impact generalist role working directly with the founder across brand, product, and go-to-market — making you a core shaper of the company's culture, direction, and Germany-first launch. The right candidate may be considered for a co-founder path. This is an on-site role in Berlin. You must be fluent in German and eligible to work in Germany without visa sponsorship. WHAT YOU'LL DO - Ramp up quickly and support the founder across operations, brand, and product tasks day-to-day. - Own go-to-market activities with a focus on Germany. - Contribute to brand building, product taste, style, and positioning for a consumer lifestyle product. - Coordinate a small, scrappy team including a Werkstudent, an incoming intern, and a fractional head of performance. - Execute ad-hoc operational projects with high autonomy and low supervision. - Help define early customer experiences and establish feedback loops for a consumer product. - Collaborate closely with the founder and contractors on-site in Berlin. WHAT WE'RE LOOKING FOR Must-haves: - Based in Berlin and fully available to work on-site. - Fluent in German (hard requirement for the Germany-first go-to-market). - Eligible to work in Germany — no visa sponsorship is available. - Strong generalist drive with the ability to learn quickly across domains in a startup environment. - Genuine affinity for brand building and consumer products — this is not a pure SaaS or analytics role. - Demonstrated taste, style, and feel for what makes a compelling consumer brand. - Comfortable operating with high autonomy and executing both strategic and operational tasks. Nice-to-haves: - Prior experience in a startup, consumer brand, or early-stage company. - A bachelor's degree or equivalent practical experience (helpful, not required). - 0–4 years of experience in relevant areas; entry-level candidates with strong potential are very welcome. COMPENSATION & BENEFITS - Salary: €24,000 – €36,000 per year - Equity: 5% ESOP - Co-founder path: Genuine consideration for the right candidate LOCATION - City: Berlin, Germany - Work arrangement: On-site - Visa sponsorship: Not available — candidates must already be eligible to work in Germany