Founding GTM & B2B Sales Lead

ABOUT THE ROLE This is a rare founding GTM opportunity at a fast-moving pre-seed healthtech startup based in Berlin. You'll be the first dedicated B2B Sales hire — there is no playbook yet, and your job is to write it. You'll own the full commercial motion from day one: building pipeline, closing deals, and feeding real market signal back into product and pricing. The company offers a personalized health operating system built around comprehensive biomarker diagnostics, clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers corporate wellness programmes, insurer partnerships, clinic integrations, and a Diagnostics-as-a-Service API for partners. You'll be selling into employers, insurers, clinics, and corporate wellness buyers — deal sizes ranging from €10k to €500k+. This role requires full-time, on-site presence in Berlin (Monday–Friday). Remote work is not available for this position. WHAT YOU'LL DO - Build and own the end-to-end B2B pipeline — outbound prospecting, inbound handling, and strategic partnerships — entirely autonomously. - Run the full sales cycle: discovery → demo → negotiation → close, managing complex multi-stakeholder deals. - Set up and operate the sales tech stack from scratch (CRM, enrichment, automation, sequencing, and signal tooling). - Partner directly with the founding team to define ICP, refine pricing and packaging, and shape go-to-market strategy for B2B channels. - Capture and relay voice-of-customer insights to inform product roadmap and operations. - Develop scalable outbound motions using AI-first workflows and data-driven approaches. WHAT WE'RE LOOKING FOR Must-haves (dealbreakers): - 2+ years closing complex B2B deals (€10k–€500k+) with a proven, demonstrable track record — preferably in healthtech, corporate benefits, insurance, or premium SaaS. - Native German and fluent English — the majority of prospects are German-speaking; German proficiency is mandatory. - Eligible to work in Germany without visa sponsorship (no visa sponsorship is available). - Proven zero-to-one or early-stage experience — you've built or grown something from scratch, not just scaled a playbook at a later-stage company. - Comfortable operating as a founding seller or first AE in a founder-led, fast-moving environment. Required skills & experience: - Hands-on proficiency with modern sales tooling: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear and AI-first workflows. - Ability to build and manage a full B2B pipeline autonomously (outbound, partnerships, inbound). - Experience negotiating pricing, packaging, and contracts with founders and executive stakeholders. - Strong technical fluency — you can configure tooling, build automations, and iterate quickly without waiting for support. Nice to have: - Background or genuine interest in healthtech, corporate benefits, or insurance. - Experience translating customer feedback into product and operational improvements. - Track record with AI-augmented or data-driven sales workflows. COMPENSATION & BENEFITS - All-in OTE: €50,000–€60,000 annually (base + variable; total package) - Founding-team level ownership and influence over company direction - Direct collaboration with co-founders on strategy, product, and pricing LOCATION - Berlin, Germany — on-site, Monday to Friday - In-person presence is a firm requirement for this role - No visa sponsorship available; candidates must already be eligible to work in Germany