Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

# Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re > Pavago · Colombia (Remote) · — · Posted 2026-09-17 **Workplace:** remote ## Description ### **Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a **Demand Generation Manager** to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities. This role sits directly between **marketing and sales**, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance. ### **What You’ll Do** - Build and execute **multi-channel demand generation campaigns** - Manage campaigns across: - Email marketing - Content - Webinars - Paid acquisition - Account-Based Marketing (ABM) - Build lead nurture and lifecycle programs - Partner with sales to define **ICP, audiences, and targeting** - Develop lead scoring and qualification frameworks - Track and improve **MQL → SQL → Opportunity** conversion - Analyze pipeline contribution, campaign ROI, and funnel performance - Improve marketing automation and CRM workflows - Run experiments to increase qualified leads and pipeline - Report performance insights and recommendations to leadership ### **Requirements** - **4+ years of B2B marketing or demand generation experience** - Proven experience generating **measurable sales pipeline** - Strong understanding of B2B sales and marketing funnels - Experience with **HubSpot, Salesforce, Marketo**, or similar platforms - Experience building multi-channel demand generation campaigns - Strong knowledge of lead nurturing, scoring, and qualification - Strong analytical and campaign management skills - Comfortable measuring campaign ROI and pipeline contribution - Ability to collaborate closely with sales leadership - Strong written and verbal English communication ### **What Success Looks Like** - Growth in qualified marketing-generated pipeline - Higher MQL-to-SQL and SQL-to-opportunity conversion - Strong campaign ROI and pipeline contribution - Effective lead nurturing and lifecycle programs - Clean marketing automation and CRM processes - Strong alignment between marketing and sales ### **Interview Process** 1. Initial Screening Call 2. **Spark Hire Video Interview** 3. Recruiter Interview 4. Client Interview 5. Offer & Onboarding ### **Apply Now** If you know how to turn **B2B marketing campaigns into qualified pipeline**, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you. **#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/A62CE341BB/apply) --- Powered by [Workable](https://www.workable.com)